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  6. BUEHRER, RICHARD

BUEHRER, RICHARD

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12051 RD 12 COXSACKIE, VA 81332 Get Directions

(970) 562-6496

https://secure.hosting.vt.edu/www.marketing.pamplin.vt.edu/bio.php?page=rebuehre

Business Info

  • Founded 2011
  • Incorporated VA
  • Annual Revenue --
  • Employee Count 0
  • Industries Advertising Specialties
  • Contacts BUEHRER, RICHARD

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Company Summary

Teaching Interest:

Personal Selling, Sales Management
Selected Publications:

Mallin, Michael, Ellen Pullins, and Richard E. Buehrer (2011) (R). "How Salespeople Deal With Intergenerational Relationship Selling," Journal of Business and Industrial Marketing, August 2011, Vol. 26, Issue 6.(winner of the Emerald Literati Network 2012 Award of Ecellence)

Mallin, Michael, Ellen Pullins, and Richard E. Buehrer (R). "Cross-cultural perceptions of age discrimination among salespeople," The Global Sales Science Institute Conference, Groupe ESC Clermont Graduate School of Management, Clermont-Ferrand, France, June 3 - 5, 2009.

Mallin, Michael, Ellen Pullins, and Richard E. Buehrer (R). "Consequences from perceptions of age discrimination among salespeople," presented at the National Conference in Sales Management, Norfolk, VA., March 26 - 28, 2009.

Buehrer, Richard E., Michael Mallin, and Deirdre E. Jones, (2007) (R). "Are you willing to relocate? Recruiting the college in today's mobile environment," Journal of Selling & Major Account Management, Vol. 7, No.1.

Senecal, Sylvain, Ellen Pullins and Richard E. Buehrer, (2007) (R). "The extent of technology usage and salespeople: An exploratory investigation," Journal of Business and Industrial Marketing, v22 n1 p.52-61.

Buehrer, Richard E., Senecal, Sylvain, and Pullins, Ellen B.(2005) (R), "Technology Usage: Reasons, Barriers, Support", Industrial Marketing Management, (January, 2005, v34 pp.389-398).

Reid, D.A., Pullins, E.B., Plank, R.E., Buehrer, R.E. (2004) (R) "Measuring Perceived Sales Interaction Conflict in Business-to-Business Sales." Journal of Business & Industrial Marketing, (Summer 2004, v.19n4, pp236-249).

Mantel, S., Ellen Pullins, David Reid, and Richard Buehrer, (2002) (R). "Creating a hypothetical sales world: Gaining experience in three sales roles--customer, salesperson, and manager."

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